The Right Cocoa

Developing a product to match speechlessness is not an easy task.

As with all chocolate, THAT started with a bean.

Roasting a tray of cocoa beans lightly, and smashed them under a marble roller, some fragments scattered while some stuck the the roller. Carefully the marble hit them again. The beans began getting sticky, It was quite interesting. Tastefully however it was bitter. Texture wise, it was largely granular.

Over time I tested the results with people from everywhere, many people I had never met before. I ate it with them as if tasting it for the first time, watching closely their silent expressions. The cocoa mark was hit when a woman placed the paste in her mouth, then said, “If I could to describe chocolate, that would be it.”

It was a chocolate paste; not a bar, not a nib, not a drink. The directions were simple. The use, unlimited. 

Tasting a perfect chocolate paste is one of the most peaceful, tranquil, exciting, sexy, mysterious things all wrapped into one.

I have enjoyed making chocolate. Learning its behavior, and its needs, and have found over the years I enjoy sharing it even more. It was as if I went from “bean to bar” to “total cocoa experience”.

Truly one of the greatest movements of my life is that; the world of chocolate. I am glad it all started from the bean. To work with it is to know it, but to share it is to live.

-Maren Muter